The Autism Society Philippines (ASP) is a national, non-profit organization dedicated to the well-being of persons with autism spectrum disorder. The ASP has been in the forefront of providing services and training to families living with autism.

24 September 2009

Launching of  Sensory-friendly Movies

SM has raised the bar again for making malls, and now cinemas, PWA-friendly!!

SM Committee on Disability Affairs (SM-CDA), in partnership with Autism Society Philippines, will launch the Sensory-Friendly Movies (SfM) program on September 25, 2009 at SM Cinema 3 of The Block, SM North EDSA.


Inspired by a similar project of Autism Society of America, SfM will give persons with autism and their families/caregivers the opportunity to enjoy their favorite films in a safe and accepting environment.


Persons with autism experience the world differently. Their senses don’t process information in the same way so that they may have unique sensory (seeing, hearing, smelling, tasting and touching) experiences in a different manner.


To provide a more accepting and comfortable setting for our special audience, SM Cinema 3 will be:

o Bringing up the lights

o Turning down sound volume

o Allowing families/students to bring in their own snacks

o Eliminating movie previews and advertisements

o Welcoming audience members to get up, dance, walk, shout, sing, go in and out of the cinema (as long as safety of audience is not threatened).

o Supporting desensitization program of special schools in training their students to acquire socially-appropriate behaviors inside movie houses.


SM Cinemas are already accessible to other PWDs. Now, Sensory-Friendly Movies (SfM) will allow families to bring their loved ones with autism inside movie houses, without worries. We will be coordinating closely with ASP to roll out this program to other SM Mall cinemas in the future, “ said SM-CDA Chairman, Eng. Bien Mateo.


For the launch, 200 students from Bridges, ALRES, Cradles of Learners, Immaculate Concepcion SPED, New Hope, Wise Light, Stimulation and Therapeutic Activity Center and ASP Diliman chapter will be treated by SM to watch “UP” (by popular request). These students will be accompanied by their teachers, parents/caregivers and school heads.


A press conference will follow after the launch. ASP’s Media Partners GMA7 and QTV will be there to cover the event.

1 comments:

Mency said...

When I read about this new program of SM, I was so happy and grateful to SM because they feel the needs of our special children. I am a mother of CWA and the idea is a big deal to us as parents because we can now bring the whole family inside the cinema of SM. Thank you SM company. I am sure that you will receive more blessings because of your compassion to special children.

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