IBM Philippines hosted "Pa-Share: A Seminar on Social Media for Non-Profits" exclusively for the leaders and members of the Autism Society Philippines (ASP) on 04 May 2013. The event was hosted at the IBM Innovation Center at the UP-Ayala Technohub along Commonwealth Avenue.
Twenty participants composed of ASPs Board of Trustees, chapter leaders and members in charge of organization communication efforts, from Pampanga to Cavite, trekked to Quezon City for this half-day program. The seminar was conducted by Mona Magno-Veluz, the Program Head of the IBM Innovation Center and the National Secretary of ASP. Ms. Veluz has been a marketing and communications professional for more than fifteen years and has been immersed in social media in her professional, as well as personal, life. She conducted the training with the approach that social media is not about simply being on Facebook or Twitter, but it is about building connections by communicating the right messages to the right people at the right time. Ms. Veluz discussed popular platforms and best practices in each. The day ended with a workshop in Advocacy Communications by going through exercises in negativity management over social media.
ASP has long seen the benefit of communicating over the Internet. We were the recipient of a Philippine "Webby" for being the Best Blog in 2009. Our Facebook presence has over 10,000 likes -- a feat which has yet to be matched by other disability advocacy groups in the country. In 2012, ASP began the "1Pangako" campaign which aims to stop the derogatory use of the word "autistic" -- primarily through the viral reach of social media. The organization hopes to continue this success by continuously enabling ASPs membership and leadership to leverage social media in our advocacy initiatives.
This seminar is part of IBMs comprehensive approach to corporate citizenship which encourages employees and retirees to volunteer and help make the world a better place. The Autism Society Philippines was a recipient of the IBM Community Grant in 2012. To learn more about IBMs efforts, please visit http://www.ibm.com/ibm/responsibility.